Wednesday, December 30, 2009
Saturday, December 19, 2009
the cheengoo pack is super friendly and has very cute boutique products, check them out at:
we wish you a very happy holiday and thank you for your support! more to come very soon...
Friday, November 20, 2009
ok folks here it is, the JOY biscuit for the fall: pumpkin and cranberry! these ones are tasty too! we basically used a very similar recipe to the sweet potato & chamomile and substituted the sweet potato for pumpkin. add some dried cranberries and voila! however, i couldn't find dried cranberries without sugar and oils so we dried our own! this is a very arduous process, say 7+ hours...BUT it's worth it, and i think your 4-legged friend will agree. get some while they last!
Saturday, November 7, 2009
so if i had to distinguish the levels of PR between the JOY biscuits blog and the JOY biscuits facebook fan page, i would classify the blog as a more reflective "behind behind the scene" piece. whereas the facebook fan page enables a more day-to-day "behind the scene" JOY biscuits network. i know, i know, these are the functional definitions of blog and fan page, which may seem obvious to some, but to my mind, I needed a way to justify having both. now you see how this is the "behind behind the scene" special ingredient!?!
oh and please feel free to check up on BOTH the blog and the fan page, as i promise you there will always be useful and interesting news to read! if you're not a fan yet, please feel welcome to become one and refer a friend who you know appreciates their dogs as much as you do!
Wednesday, September 30, 2009
bagasse is a sugarcane fiber that is biodegradable and compostable. these containers will break down in 1-3 months in a large scale compost program, and 2-4 months in a home compost bin depending on the temperature. the lids are made out of corn starch and other earth-friendly starches, and are also compostable! we feel these containers depict exactly what JOY biscuits is all about. we are sooo excited to start offering JOY biscuits in this packaging and think that you will like them too!
Sunday, September 20, 2009
Saturday, September 19, 2009
the answer is, i create them!
after months of researching recipes online and baking...and making modifications from batch to batch...the outcome of JOY biscuits recipes have been positively met with enthusiasm and happy dogs! when i initially started baking dog biscuits (before the creation of JOY biscuits) i used wheat flour. then after reading about how wheat is ubiquitous in dog food recipes and that many dogs develop allergies to wheat, i discontinued including wheat flour in my recipes. i found that using alternative flours (like brown rice flour, and rye and barley flours) were more easy on the digestive system and just as nutrient-rich, if not more, as wheat. i should also mention that greyhounds who are newly retired from the track have notably sensitive stomachs and i wanted to create a treat that even the "fresh off the track greyhounds" could enjoy without any GI distress.
if your furry friend was part of the JOY biscuits R&D pack in the early stages, you know that the first round of healthy skin and coat biscuits (peanut butter & flax round A, batches 1-3 and round B, batch 1) did not have sunflower seed meal. after stumbling upon some interesting articles and talking with my vet friend, i learned that omega-6 fatty acids, more specifically linoleic acid (LA) is the fatty acid that aids in a healthy skin and coat. LA optimizes water permeability in the skin, thus being a great treatment for dry, dull, and brittle skin and coats. in fact, there are no scientific studies showing that dogs actually transform omega-3s into linoleic acid (like humans do) to benefit from the anti-inflammatory benefits. therefore JOY biscuits added sunflower seed meal to the healthy skin and coat biscuit line.
sunflower seeds are high in omega-6 acids (more so than flax seed), and are an excellent source of fiber, vitamins, and minerals which are cancer-fighting and promote heart health.
i hope this sheds some light on the evolution of JOY biscuits recipes and thanks for reading!
Thursday, July 23, 2009
Wednesday, July 15, 2009
here's a good photo to put the size of the biscuits in perspective. we are however making a larger size biscuit available as of this month. these are a few of my close friends from undergrad also enjoying the JOY biscuit tasting. people keep telling me i should market to humans in addition to doggies. although JOY biscuits are made with fresh human grade ingredients, marketing to humans wasn't the initial idea. there are way more regulations to create and distribute a human food product, and well...let's just say that that may be a part of the future plan of JOY biscuits!
Saturday, June 6, 2009
get ready for the world's first authentic artisanal dog biscuit! JOY biscuits are always fresh, always handmade, and always natural. yes, they are the dog treat you and your dog have been waiting for (see why below) and yes, that is champ in the background, being very good and practicing his modeling skills...
after months of research, taste tests, and baking we are proud to announce that we are ready for business! pictured are 4 of our 5 current flavors (from left to right): sunflower, PB, & flax/healthy skin and coat; sweet potato & chamomile/calming; mint, parsley, & charcoal/cleansing & fresh breath; and roasted lamb & rosemary/flea control; (not pictured are our roasted chicken and thyme biscuits, good for flea control).
our unique design is also known as a Koru, which comes from New Zealand's Native population, the Maori. the Koru represents a fern bud as it opens, bringing new life and beginnings to the world. we believe this symbol epitomizes what JOY biscuits brings to the lives of our furry friends: the beauty of simplicity that brings a feeling of great happiness and rejuvenation.
we are SUPER excited to begin providing our tasty, meaningful, and healthy treats to dogs all over! thanks and good night...
Wednesday, June 3, 2009
i LOVE this! after many sketches and working with an awesome graphic designer, we have our official logo. this is what i think dogs see when they look at the golden gate bridge (which is a short walk from where JOY biscuits are baked). i like to call it the "golden bone bridge." special thanks to andy at tin can studios for working with me on this!
the area where it used to say, "sweet potato & chamomile" will change on labels depending on the flavor of the JOY biscuit. we will also place other facts about JOY biscuits in this area, like, "wheat-free, corn-free, preservative-free, & soy-free." that is the blank area just to "lookers left" of the golden bone bridge.
by the way, the sweet potato & chamomile JOY biscuit is our calming biscuit, which was especially developed to assist champ with his separation anxiety. for a complete list of our ingredients see our website!