Saturday, June 6, 2009

how do you like dem biscuits!?

get ready for the world's first authentic artisanal dog biscuit! JOY biscuits are always fresh, always handmade, and always natural. yes, they are the dog treat you and your dog have been waiting for (see why below) and yes, that is champ in the background, being very good and practicing his modeling skills...

after months of research, taste tests, and baking we are proud to announce that we are ready for business! pictured are 4 of our 5 current flavors (from left to right): sunflower, PB, & flax/healthy skin and coat; sweet potato & chamomile/calming; mint, parsley, & charcoal/cleansing & fresh breath; and roasted lamb & rosemary/flea control; (not pictured are our roasted chicken and thyme biscuits, good for flea control).

our unique design is also known as a
Koru, which comes from New Zealand's Native population, the Maori. the Koru represents a fern bud as it opens, bringing new life and beginnings to the world. we believe this symbol epitomizes what JOY biscuits brings to the lives of our furry friends: the beauty of simplicity that brings a feeling of great happiness and rejuvenation.

we are SUPER excited to begin providing our tasty, meaningful, and healthy treats to dogs all over! thanks and good night...

Wednesday, June 3, 2009

check out our logo!

i LOVE this! after many sketches and working with an awesome graphic designer, we have our official logo. this is what i think dogs see when they look at the golden gate bridge (which is a short walk from where JOY biscuits are baked). i like to call it the "golden bone bridge." special thanks to andy at tin can studios for working with me on this!

the area where it used to say, "sweet potato & chamomile" will change on labels depending on the flavor of the
JOY biscuit. we will also place other facts about JOY biscuits in this area, like, "wheat-free, corn-free, preservative-free, & soy-free." that is the blank area just to "lookers left" of the golden bone bridge.

by the way, the sweet potato & chamomile
JOY biscuit is our calming biscuit, which was especially developed to assist champ with his separation anxiety. for a complete list of our ingredients see our website!