Thursday, July 23, 2009

JOY biscuits at 14,505 feet!

i get a kick out of this - i give the dog's pack leader biscuits and they end up eating them...on top of mt whitney! HA!
ok, so remember how i said my friends really like the sunflower, PB, & flax biscuits? well our friends dave and daniella hiked up mt whitney a few weeks ago and dave suprised daniella with some biscuits i gave him (for willow, daniella's boxer). daniella wrote in her email, "Dave surprised me with these at the summit. AMAZING. I am serious - I want to start buying these for myself (sorry, Willow!)"
the answer to how to buy is either through me, or through that takes the cake on union street in SF, or at the holistic hound in berkeley. more details to follow! btw, that packaging differs from our store packaging. like i said, more details to follow!

Wednesday, July 15, 2009

elan, how do YOU like dem biscuits?!?

yes, that's right. JOY biscuits are taste tested by dogs and humans! in fact, my dear friend's nephew loved them (the sunflower, PB, & flax ones), and he's a very picky eater! he already had one in his mouth and reached for another one right out of the bag before swallowing! the sunflower, PB, & flax flavor seems to be a favorite of many of my human friends. they taste kinda like trail mix and have a nice crunchy light texture. the JOY biscuits also made it on the cheese plate!

here's a good photo to put the size of the biscuits in perspective. we are however making a larger size biscuit available as of this month. these are a few of my close friends from undergrad also enjoying the JOY biscuit tasting. people keep telling me i should market to humans in addition to doggies. although JOY biscuits are made with fresh human grade ingredients, marketing to humans wasn't the initial idea. there are way more regulations to create and distribute a human food product, and well...let's just say that that may be a part of the future plan of JOY biscuits!