Wednesday, December 30, 2009

the best things come in small packages

yup, that's right! and even though our package is small, you still get 10-18 JOY biscuits per package (2.25 ounces minimum net weight). sizes of the biscuits do vary, as each one is individually hand-rolled. we believe that small dogs deserve big treats and even big dogs can enjoy a small treat from time to time. we would like to add that JOY biscuits fit in multiple sizes of kongs and other brain teaser/interactive toys too! pictured here are our mint, parsley, & charcoal JOY biscuits for cleansing and fresh breath. click here for more info on this popular flavor and HAPPY 2010!

Saturday, December 19, 2009

JOY biscuits is now at cheengoo on union

we are pleased to announce that cheengoo is part of the JOY biscuits family!

the cheengoo pack is super friendly and has very cute boutique products, check them out at:

we wish you a very happy holiday and thank you for your support! more to come very soon...

Friday, November 20, 2009

JOY biscuits fall seasonal

ok folks here it is, the JOY biscuit for the fall: pumpkin and cranberry! these ones are tasty too! we basically used a very similar recipe to the sweet potato & chamomile and substituted the sweet potato for pumpkin. add some dried cranberries and voila! however, i couldn't find dried cranberries without sugar and oils so we dried our own! this is a very arduous process, say 7+ hours...BUT it's worth it, and i think your 4-legged friend will agree. get some while they last!

Saturday, November 7, 2009

JOY biscuits joins the facebook fan page network

well, i finally did it. i launched a facebook fan page for JOY biscuits in late september! it took me a while, but after getting through the contemplative phase, creating a fan page just made sense. it was actually pretty easy to set up! you could say i'm a bit old school (i still carry around a hard copy calendar and write paper letters), but the point is: there is yet another way to connect with JOY biscuits! (sorry fellow tweeters, but i don't see JOY biscuits entering the twitter world for a while...)

so if i had to distinguish the levels of PR between the JOY biscuits blog and the JOY biscuits facebook fan page, i would classify the blog as a more reflective "behind behind the scene" piece. whereas the facebook fan page enables a more day-to-day "behind the scene" JOY biscuits network. i know, i know, these are the functional definitions of blog and fan page, which may seem obvious to some, but to my mind, I needed a way to justify having both. now you see how this is the "behind behind the scene" special ingredient!?!

oh and please feel free to check up on BOTH the blog and the fan page, as i promise you there will always be useful and interesting news to read! if you're not a fan yet, please feel welcome to become one and refer a friend who you know appreciates their dogs as much as you do!

Wednesday, September 30, 2009

the perfect eco-friendly package

ok, this is definitely post worthy...since the beginning i had this vision of what JOY biscuits packaging would be like and in august it came true! i wanted a container that was craft brown and earth-friendly with a see through lid. the picture was very vivid in my mind, but finding the container was a challenge. finally after crossing paths with a friend of a friend, i discovered a local company that distributes bagasse containers!
bagasse is a sugarcane fiber that is biodegradable and compostable. these containers will break down in 1-3 months in a large scale compost program, and 2-4 months in a home compost bin depending on the temperature. the lids are made out of corn starch and other earth-friendly starches, and are also compostable! we feel these containers depict exactly what JOY biscuits is all about. we are sooo excited to start offering JOY biscuits in this packaging and think that you will like them too!

Sunday, September 20, 2009

JOY biscuits helps fund raise for GSGA!

i have some VERY exciting news! JOY biscuits will be at the annual golden state greyhound adoption (GSGA) picnic in early october. we will be selling our tasty treats to help fund raise for this wonderful organization. if you would like to meet a greyhound and learn more about this amazing breed, go to a meet and greet! meet and greets occur all over the bay area and provide the opportunity to ask questions and meet a greyhound (we went to a few before adopting champ!). visit: for more details.

Saturday, September 19, 2009

the evolution of JOY biscuits recipes

people frequently ask me where i get my recipes from.
the answer is, i create them!

after months of researching recipes online and baking...and making modifications from batch to batch...the outcome of JOY biscuits recipes have been positively met with enthusiasm and happy dogs! when i initially started baking dog biscuits (before the creation of JOY biscuits) i used wheat flour. then after reading about how wheat is ubiquitous in dog food recipes and that many dogs develop allergies to wheat, i discontinued including wheat flour in my recipes. i found that using alternative flours (like brown rice flour, and rye and barley flours) were more easy on the digestive system and just as nutrient-rich, if not more, as wheat. i should also mention that greyhounds who are newly retired from the track have notably sensitive stomachs and i wanted to create a treat that even the "fresh off the track greyhounds" could enjoy without any GI distress.

if your furry friend was part of the JOY biscuits R&D pack in the early stages, you know that the first round of healthy skin and coat biscuits (peanut butter & flax round A, batches 1-3 and round B, batch 1) did not have sunflower seed meal. after stumbling upon some interesting articles and talking with my vet friend, i learned that omega-6 fatty acids, more specifically linoleic acid (LA) is the fatty acid that aids in a healthy skin and coat. LA optimizes water permeability in the skin, thus being a great treatment for dry, dull, and brittle skin and coats. in fact, there are no scientific studies showing that dogs actually transform omega-3s into linoleic acid (like humans do) to benefit from the anti-inflammatory benefits. therefore JOY biscuits added sunflower seed meal to the healthy skin and coat biscuit line.

sunflower seeds are high in omega-6 acids (more so than flax seed), and are an excellent source of fiber, vitamins, and minerals which are cancer-fighting and promote heart health.

i hope this sheds some light on the evolution of JOY biscuits recipes and thanks for reading!

Thursday, July 23, 2009

JOY biscuits at 14,505 feet!

i get a kick out of this - i give the dog's pack leader biscuits and they end up eating them...on top of mt whitney! HA!
ok, so remember how i said my friends really like the sunflower, PB, & flax biscuits? well our friends dave and daniella hiked up mt whitney a few weeks ago and dave suprised daniella with some biscuits i gave him (for willow, daniella's boxer). daniella wrote in her email, "Dave surprised me with these at the summit. AMAZING. I am serious - I want to start buying these for myself (sorry, Willow!)"
the answer to how to buy is either through me, or through that takes the cake on union street in SF, or at the holistic hound in berkeley. more details to follow! btw, that packaging differs from our store packaging. like i said, more details to follow!

Wednesday, July 15, 2009

elan, how do YOU like dem biscuits?!?

yes, that's right. JOY biscuits are taste tested by dogs and humans! in fact, my dear friend's nephew loved them (the sunflower, PB, & flax ones), and he's a very picky eater! he already had one in his mouth and reached for another one right out of the bag before swallowing! the sunflower, PB, & flax flavor seems to be a favorite of many of my human friends. they taste kinda like trail mix and have a nice crunchy light texture. the JOY biscuits also made it on the cheese plate!

here's a good photo to put the size of the biscuits in perspective. we are however making a larger size biscuit available as of this month. these are a few of my close friends from undergrad also enjoying the JOY biscuit tasting. people keep telling me i should market to humans in addition to doggies. although JOY biscuits are made with fresh human grade ingredients, marketing to humans wasn't the initial idea. there are way more regulations to create and distribute a human food product, and well...let's just say that that may be a part of the future plan of JOY biscuits!

Saturday, June 6, 2009

how do you like dem biscuits!?

get ready for the world's first authentic artisanal dog biscuit! JOY biscuits are always fresh, always handmade, and always natural. yes, they are the dog treat you and your dog have been waiting for (see why below) and yes, that is champ in the background, being very good and practicing his modeling skills...

after months of research, taste tests, and baking we are proud to announce that we are ready for business! pictured are 4 of our 5 current flavors (from left to right): sunflower, PB, & flax/healthy skin and coat; sweet potato & chamomile/calming; mint, parsley, & charcoal/cleansing & fresh breath; and roasted lamb & rosemary/flea control; (not pictured are our roasted chicken and thyme biscuits, good for flea control).

our unique design is also known as a
Koru, which comes from New Zealand's Native population, the Maori. the Koru represents a fern bud as it opens, bringing new life and beginnings to the world. we believe this symbol epitomizes what JOY biscuits brings to the lives of our furry friends: the beauty of simplicity that brings a feeling of great happiness and rejuvenation.

we are SUPER excited to begin providing our tasty, meaningful, and healthy treats to dogs all over! thanks and good night...

Wednesday, June 3, 2009

check out our logo!

i LOVE this! after many sketches and working with an awesome graphic designer, we have our official logo. this is what i think dogs see when they look at the golden gate bridge (which is a short walk from where JOY biscuits are baked). i like to call it the "golden bone bridge." special thanks to andy at tin can studios for working with me on this!

the area where it used to say, "sweet potato & chamomile" will change on labels depending on the flavor of the
JOY biscuit. we will also place other facts about JOY biscuits in this area, like, "wheat-free, corn-free, preservative-free, & soy-free." that is the blank area just to "lookers left" of the golden bone bridge.

by the way, the sweet potato & chamomile
JOY biscuit is our calming biscuit, which was especially developed to assist champ with his separation anxiety. for a complete list of our ingredients see our website!

Monday, May 18, 2009

new beginnings...

wow, this is it! we are getting close. i have always wanted to be a baker, but who knew it would be in the form of creating dog treats?! after months of R&D (which is ongoing), experimenting with various recipes, and jotting down ideas on envelopes, cards, and scrap pieces of paper - i am feeling like a real entrepreneur. i'm almost done with the business plan and JOY biscuits will be hitting shelves soon!